Who Even Are We

Gadbad means a mess. A mix-up. Something that went slightly sideways and nobody's quite sure how.

Also, an ice cream from Mangalore where nothing matches and somehow it works. Beautifully.

We make t-shirts out of things people actually say. Not slogans written to be printed, but lines that already exist in someone's mouth. There's a difference, and you can feel it when you're wearing it.

NATIVE NOISE

Half Hindi, half English, all of it exactly how you'd say it out loud. Bhaukaal loading. Lappad khaoge? Aaj kaand ho gaya. 

These aren't translations of anything. They're the thing itself.

QUOTE EDIT

Some lines outlive whatever they came from. You don't remember where you first heard it, only that it stuck and now you say it like it's yours. Words that have been passed around so long they belong to everyone.

We catch them on their way past and put them on a shirt.

UNFILTERED

For everything you decided not to say. The thought you had and swallowed, the version before you made it polite. Nobody's asking you to explain it. Just wear it and let it do the talking.

Oversized unisex fits, 100% combed cotton, XS to 2XL. Each one made after you order it, printed and shipped from India.

Wear your mood. Say the thing.